Real Estate Is Personal.
The Strategy Should Be Too.
The goal isn't to push you toward a transaction. It's to understand what you're trying to accomplish, evaluate your options and build a strategy for your specific situation.
Real Estate Meets Marketing.
Before real estate, my background was in digital marketing, e-commerce and customer acquisition — work built around understanding an audience, analyzing an opportunity, developing a strategy, and executing with purpose.
That same approach now shapes how I work with every buyer, seller and investor: understand first, strategize second, move with confidence.
Understand The Audience
Every client and property has a different story and a different goal.
Analyze The Opportunity
The market, the numbers and the options on the table.
Develop The Strategy
A plan built around your goals — not a generic playbook.
Execute With Purpose
Clear communication, negotiation and attention to detail through closing.
Marketing Thinking, Applied To Real Estate
Sellers
Property positioning, marketing and exposure.
Buyers
Research, analysis and negotiation.
Investors
Numbers-first property evaluation.
Proudly Affiliated With Layer 7 Group.
Josue Santos is a Florida REALTOR® operating under Layer 7 Group, a licensed Florida real estate brokerage.
Layer 7 Group is led by Ivet Ortega, a licensed Florida Real Estate Broker with experience in the industry since 2011 and licensed as a broker since 2016. The brokerage is built around personalized service, clear communication and a client-first approach to buying, selling and investing in Florida real estate.